I am not a marketing expert, and I do not own a large brand with a full creative team behind it. But I can tell when a marketing asset works. It makes you stop, understand the product, and feel something about the brand. That is harder to create than it looks.
That is where AI is becoming useful. Brands can now test campaign ideas, product shots, ad layouts, and social creatives before spending heavily on full production.
I am not saying AI should replace designers, photographers, editors, or creative teams. But GPT Image 2 gives brands a faster way to explore visual ideas, compare different styles, and create useful campaign assets.
In this guide, I’ll show several ways brands can use GPT Image 2 for marketing. I’ll focus mostly on images, but I’ll also include one example where a GPT Image 2 output is turned into a short video using Seedance 2.0.
Here are the examples we will cover:
- UGC-style campaign images
- Product ad concepts
- Brand-specific images
- Virtual try-on for garment products
- Image-to-video campaign assets
Let’s get started.
What’s new in GPT Image 2
GPT Image 2 was a surprise for many people because there was not much noise around it before its release. OpenAI announced it almost out of nowhere, and the model turned out to be much better than expected.
The biggest update is control. GPT Image 2 is not only better at producing clean images. It is better at following the purpose of the image. That makes it more useful for campaign work where the output needs to match a product, format, layout, audience, and message.
It also handles text inside images better. Brands can use it for posters, thumbnails, ad mockups, product graphics, social posts, and localized creatives without fixing every word manually after generation.
The editing is also more practical. You can upload a product photo or existing creative, then change the background, lighting, layout, format, or campaign style while keeping the main subject intact.
For brands, the main advantage is speed. GPT Image 2 helps teams test more campaign ideas, create platform-specific versions, and move from concept to usable creative faster.
1. Creating UGC-style campaign images
UGC-style content is great because it feels more natural than a traditional ad. People are used to seeing creators talk about products on TikTok, Instagram Reels, YouTube Shorts, and other social platforms.
To create a UGC-style image with your product, head over to Topview and open the image generator tool. Upload or drop the image of your product.
Topview image generator dashboard. Image by Jim Clyde Monge
Make sure you are in the Image edit tab with the GPT Image 2 model selected. Then, in the prompt section, use something like this:
Prompt: Create a realistic UGC-style image of a woman in her 20s holding a serum product and speaking to the camera. She is sitting in a bright room with natural light, holding the product close enough to be clearly seen. Make it look like a casual TikTok or Instagram Reel frame, as if she is explaining her real thoughts about the product to her followers. Keep the scene natural, friendly, and not too staged.
Here’s what the side-by-side comparison of the product image and the AI-generated UGC style output:
Input image (left), output image (right). Image by Jim Clyde Monge
If you don’t want the model to be random, Topview has hundreds of available templates to choose from.
Topview UGC model templates. Image by Jim Clyde Monge
Here, the model already understands the format. It knows what a UGC-style frame should look like. It understands that the product needs to be visible. It understands that the person should look like she is speaking to a camera. It also understands that the scene should feel casual and not overly staged.
For marketers, this can help in several ways.
You can use it to build ad concepts before hiring a creator. You can test different influencer styles. You can create thumbnails for campaign planning. You can show a client what a creator-style ad might look like before producing the actual video. You can also create multiple variations for different audiences.
Another cool thing that you can do is create a GRWM (get ready with me) type of video. To do that, open the image editing tab in Topview and upload both the top and bottom garments.
These are the sample images that I will be using as an example:
Sample garment products as input images
Here is the detailed prompt to guide the AI on what each scene should look like.
Storyboard : FORMAT:
4:5 vertical storyboard collage, high-resolution
Style: luxury editorial, Pinterest-saveable, minimal
CONCEPT:
Get Ready With Me — Outfit
LAYOUT:
4×4 grid (16 frames), equal spacing, clean margins, soft beige background
FRAMES (LEFT → RIGHT, TOP → BOTTOM):
1. White long sleeve base
2. Trousers wear
3. Tuck adjustment
4. Mirror check
5. Shirt layering
6. Blazer on shoulders
7. Sleeve adjustment
8. Fabric movement
9. Watch close-up
10. Necklace placement
11. Belt buckle
12. Sunglasses on
13. Shoes step-in
14. Walking shot
15. Bag grab
16. Final look pose
VISUAL STYLE:
Neutral palette (beige, white, black), soft natural light, subtle shadows, clean interior background
MODEL:
Single subject, consistent framing, calm expressions, editorial posture
TYPOGRAPHY:
Minimal serif font, small step indicators (1–16), optional title:
“GET READY WITH ME — OUTFIT”
COMPOSITION:
Symmetrical grid, aligned edges, consistent crop per frame, high detail, no clutter
OUTPUT:
Clean, aesthetic, bookmark-worthy infographic
This is what each frame in the multi-scene video should be:
Sample frames for a multi-scene product video ad. Image by Jim Clyde Monge
Awesome! Now it’s ready to be turned into a video. In Topview, choose the AI video generator tool with Omni Reference. Upload the image just created and then feed the prompt.
Topview video generator dashboard. Image by Jim Clyde Monge
Prompt : FORMAT
Use provided storyboard image as reference
CONCEPT:
Get Ready With Me — Outfit
TIMELINE:
0:00–0:04
- White long sleeve base
- Trousers wear
- Tuck adjustment
- Mirror check
0:04–0:08
- Shirt layer
- Blazer on
- Sleeve adjust
- Body turn
0:08–0:12
- Watch
- Necklace
- Belt
- Sunglasses
0:12–0:15
- Shoes
- Walk
- Final look
STYLE:
Minimal, neutral tones, soft natural light, clean background
CAMERA:
Close-up + mid shots, steady framing, shallow depth of field
TRANSITIONS:
Match cuts, fabric motion, clean jump cuts
OUTPUT:
Loopable, smooth pacing
Adjust the resolution, aspect ratio, and duration of the video. In the example below, I chose a 3:4, 15-second clip at 1080p resolution. Here’s the final result:
Loading this video connects to Vimeo, which receives device and connection data and may use cookies or similar storage.
2. Creating product ad concepts
This is probably one of the most useful workflows for business owners because product campaigns often require many ideas before one direction feels right. You may want a clean studio ad, a luxury product shot, a lifestyle image, a seasonal campaign, or something more experimental.
GPT Image 2 can help you create these campaign directions much faster.
Suppose you are selling tennis apparel. You can use this prompt:
Prompt: Create an avant-garde sports fashion advertisement for a tennis apparel brand. Show an oversized tennis racket positioned like a monumental sculpture. A female athlete is seated casually on the strings as if it is a suspended lounge. Add the giant word “FOCUS” in bold typography behind her. Use a crisp white studio backdrop, a reflective court-like floor, luxury sportswear styling, cinematic lighting, and an ultra-clean 1:1 composition.
This kind of image is useful because it gives the brand a campaign direction. It may not be the final ad, but it helps the team imagine what the final ad could become.
You can generate this multiple times until you get the right composition. You can test different words, different poses, different clothing styles, different colors, and different product placements.
For example, you can create variations like:
- A darker luxury version
- A bright summer sportswear version
- A streetwear-inspired tennis ad
- A clean e-commerce product ad
- A campaign poster with stronger typography
This is a huge advantage for small teams. Instead of spending days creating moodboards and rough concepts, you can generate multiple directions in minutes and pick the strongest ones.
It also helps when working with clients. A client may say they want something “premium” or “modern,” but those words can mean different things to different people. GPT Image 2 helps turn vague creative direction into something visual.
Instead of debating abstract ideas, you can show actual campaign images and ask, “Is this closer to what you want?”
In another example, suppose you are a restaurant owner working on either a design for your food menu or a poster to promote your limited edition dish, you could simply use GPT Image 2 to create the poster for you.
Upload a photo of the dish with your smartphone, upload to Topview, make sure to set the image model to GPT Image 2, and then drop the prompt.
Topview AI image generator dashboard. Image by Jim Clyde Monge
Here’s the full prompt used:
Use the uploaded image as the hero product. Enhance presentation to feel more premium, desirable, and realistic while maintaining a high-end D2C aesthetic.
Background: soft neutral gradient (warm beige to off-white), clean and minimal, slightly lifestyle-oriented (not sterile)
Surface: premium matte surface (stone, fabric, or subtle texture), natural and slightly imperfect for realism
Lighting: soft diffused lighting with gentle directional shadows, slightly warm tones, natural highlights to enhance texture and depth
Composition: balanced but slightly dynamic, product positioned slightly off-center, generous negative space for text
Enhancement: improve clarity, texture, and depth; subtly increase vibrancy and contrast; add slight gloss where appropriate; keep realistic (not over-processed)
Depth of field: shallow depth of field, sharp focus on product, soft background falloff
D2C cues: light lifestyle realism (minimal props if relevant), avoid over-staging, keep it natural and premium
Caption: "Autumn flavor"
Typography (top or center): short, punchy, benefit-driven headline (2–4 words, outcome-focused)
Sub-caption: "Topview Resto limited edition dish"
Small text below: clear, tangible benefit or proof point (performance, speed, quality, convenience)
Branding: minimal, modern D2C aesthetic
Style: ultra clean, premium, conversion-focused, modern brand feel, high-end but human, 8K, sharp focus, soft contrast
Here’s the comparison of the input image and the final result.
