Pomelli, first launched in October 2025 as a collaboration between Google Labs and Google DeepMind, is an experimental AI marketing platform designed specifically for small and medium-sized businesses. Since then, it has grown steadily, adding Animate for video, Photoshoot for product imagery, and a global expansion that now puts it in front of merchants worldwide. The latest addition, Catalog, is the most commercially pointed update yet.
The Catalog feature would let merchants point Pomelli at a URL holding their store's product list and have the tool ingest the entire inventory in one pass. Rather than uploading items one by one, SMBs could hand over a catalog page and get back a batch of brand-consistent product shots, ad creatives, and social posts grounded in that set. For any business running more than a handful of SKUs, that's a meaningful shift in how AI-assisted marketing can work at scale.
For small to medium-sized businesses, keeping up with the demands of digital marketing can be a full-time job that they don't have the time or money to afford. With Pomelli, a free tool from Google Labs, Google wants to help these businesses grow by making it easier to generate on-brand photos and marketing campaigns that feel authentic and professional.
What Pomelli Actually Is
Pomelli is an AI marketing tool that helps you generate scalable, tailored, on-brand content to grow your business. It's a standalone web application optimized for desktop and mobile use, designed for any business with a website looking to generate marketing campaigns.
The foundation of everything Pomelli does is what Google calls Business DNA. You enter your website, and Pomelli will analyze it and create a "Business DNA" profile for your brand. By analyzing your website and existing images, Pomelli is able to automatically extract and understand your business's unique brand identity. This profile includes your tone of voice, custom fonts, images, and color palette.
The automatic brand extraction is Pomelli's biggest differentiator. No other tool in this category scans your website and builds a complete brand profile without manual input. Canva requires manual logo uploads. Jasper requires manual brand training. Pomelli does it from a URL in minutes.
What the Catalog Feature Changes
Before Catalog, adding products to a Pomelli campaign meant working with individual product URLs or manually uploading images one at a time. You could paste a product URL directly and Pomelli would pull images, titles, and descriptions from your site to generate campaigns grounded in your actual inventory. Useful, but slow for merchants with large catalogs.
With Catalog, merchants can point Pomelli at a URL holding their store's product list and have the tool ingest the entire inventory in one pass. SMBs could hand over a catalog page and get back a batch of brand-consistent product shots, ad creatives, and social posts grounded in that set, particularly useful for independent retailers without an in-house design team.
