AI news
February 9, 2024

Google Chrome's 3 New AI-Powered Features

These three new AI powered features will be available in M121 update.

Jim Clyde Monge
by 
Jim Clyde Monge

If you are a Google Chrome user, you’re likely interested to know the browser is getting three new features powered by artificial intelligence. These include a brand new tab organizer, an automatic theme generator, and a new writing assistant.

Note: These new AI-powered features and tools are currently available to a limited set of Chrome users in the US only.

Let’s explore each of these new features.

1. New Tab Organizer

Chrome users are used to tab groups, but the new “Organize Similar Tabs” function takes it a step further. By right-clicking on a tab, you can effortlessly organize their open tabs based on content similarity.

The AI not only suggests groupings but also provides names and emojis, simplifying the management of multiple websites.

Google chrome New Tab Organizer
Image by Google

This is especially useful if you’re working on several tasks in Chrome at once, like planning a trip, researching a topic, and shopping.

As someone who doesn’t use tab grouping on a regular basis (sorry, my tabs are a mess!), I find this new feature quite useful.

2. Generate Themes and Wallpapers with AI

This customization tool helps users create custom themes and wallpapers for Chrome using predefined choices. It has a built-in image generator that likely uses an Imagen model, letting you generate a unique AI-generated wallpaper.

Google chrome Generate Themes and Wallpapers with AI
Image by Google

To use this AI feature, users can click on the “Customize Chrome” button found on the new tab page and then select the “Change theme > Create with AI” option on the side panel.

3. New “Help Me Write” Feature

This is an AI-based writing assistant tool for writing brief messages on websites. It suggests content based on prompts entered by the user and the current content of the web page.

Google chrome New “Help Me Write” Feature
Image by Google

To use this AI feature, right-click inside a text box or text field on any website and select the “Help me write” option. As soon as you start typing a few words, the AI will start the writing process.

To be honest, this is the feature I find most intriguing, as it basically acts as an in-line AI-powered writing assistant on almost any website. You can use it to write automated replies to social media posts or draft your next Medium article. How cool is that?

How to Enable Experimental AI Features

By default, you won’t see these “new features” just yet on your Chrome browser. To try them out, you need to download Google Chrome Beta.

Google chrome How to Enable Experimental AI Features
Image by Google

In the settings menu, under the “Experimental AI” tab, flip the switch for “Try out experimental AI features.”

Google chrome experimental features
Image by Google

As I said, these new features are currently available to US users only. If you’re outside the US, you may not see them yet. However, all AI features will be rolled out to all users and regions in future versions of Google Chrome.

Additionally, many more AI-powered features are planned for future versions of the web browser.

Okay, that’s about it. Do you think these features will help you be more productive in Chrome? I’d love to know your thoughts.

Final Thoughts

I haven’t yet had the chance to try out these features myself (living outside the US), but they all look like a positive addition to Chrome. I’m eager to see if they are truly useful or just more features.

Google clearly feels the pressure from Microsoft’s Copilot AI, but Chrome remains far more popular than Edge.